Corporate digital strategy as a compass to navigate through digitization
10 March 2021 — Consolidating Reddal’s learnings from digitization from the past year, this article shares insights on best practices to form a digital strategy. It offers a strengthened strategy building approach with an emphasis on understanding both the future and the company itself.
When traditional manufacturers encounter digital disruptors: collaborate and compete on industrial digital solutions
23 June 2020 — The market landscape of traditional manufacturing companies has been facing large scale digital disruptions. This article discusses the patterns of disruption and suggests a potential response strategy.
Digital transformation: The interplay of explorative and exploitative capability development
20 May 2020 — When responding to the digital disruption, finding balance between radical and explorative trials and incremental and exploitative developments is key in unlocking the full potential of digitalization.
Managing the challenges throughout corporate digital transformation
30 April 2020 — Consolidating Reddal’s observations and learnings on corporate digital transformation subject via 2018-2020, this article discusses the identified challenges and provides suggested actions to maximize the return of digital transformation.
Digital transformation in asset-intensive businesses
13 December 2019 — Digital transformation is fundamentally changing the business operations. Front-runners demonstrate how new business models and value creation opportunities are enabled by successful adoption of digital technologies, encouraging other firms to change too.
Optimizing sales managers’ role in digital sales transformations
23 May 2019 — B2B organizations undergoing sales transformations tend to focus on improving digital tools and training for salespeople with insufficient guidance for sales managers. In this article, we discuss typical challenges in managing sales and what it takes for sales managers to both support and succeed personally in digital transformations.