Market leadership in the digital and customer centric age
10 June 2020 — As enhanced customer experience, customer centricity and intimacy become increasingly common as a winning strategy across the B2B world, we argue in this article that they no longer provide sufficient and clear strategic direction to drive companies toward market leadership. We also propose a revision to a classic framework on market leaders’ value disciplines in today's digitalized business world.
Digital transformation in asset-intensive businesses
13 December 2019 — Digital transformation is fundamentally changing the business operations. Front-runners demonstrate how new business models and value creation opportunities are enabled by successful adoption of digital technologies, encouraging other firms to change too.
Optimizing sales managers’ role in digital sales transformations
23 May 2019 — B2B organizations undergoing sales transformations tend to focus on improving digital tools and training for salespeople with insufficient guidance for sales managers. In this article, we discuss typical challenges in managing sales and what it takes for sales managers to both support and succeed personally in digital transformations.
Increasing agility in decision-making to improve competitiveness
3 October 2018 — Corporations must increasingly be agile and timely decisions are critical to initiate changes. Complex organizational structures, management by consensus and unstructured decision-making processes hinder agility in decision-making.
Utilizing an agile structural approach in process development
23 October 2017 — To avoid the embarrassment of failed process development or ERP system, combining agile approach with process structure should be used. This article provides a practical way to solve the core problem behind the failures – how to reach the employee buy-in.
Dynamic pricing - a little understood tool for boosting growth
26 September 2017 — Dynamic pricing is a powerful, yet underutilized revenue management tool with applicability across industries. Many companies lack understanding of the value of dynamic pricing, or the requirements to implement it.
Building the skills of a Chief Transformation Officer
18 September 2017 — In a world of continuous change, companies should turn market pressure into a change capability that becomes a competitive advantage. Appointing a chief transformation officer to comprehensively lead change itself is a solution.
Lessons from entering South Korea – build for the long term, no quick wins
14 February 2012 — South Korea has been one of the strongest nations in the world when it comes to long term GDP growth. Since the Korean war, this country’s rise to a leading technology player has been simply amazing. This article describes our experiences building a business presence in Seoul.