Kun Cao
Senior Manager
Senior Manager with solid experience in corporate and business unit strategy, market entry, new business development, and digitization. Currently leading various strategy efforts in energy, telecom, and IT sectors.
Optimizing working capital in a downturn for resilience
18 December 2023 — Many companies struggle to free up cash via optimizing their net working capital (NWC). This article outlines a pragmatic process for optimizing NWC, adding practical key considerations. A systematic process is essential to free up cash reserves and shift from passive monitoring to active optimization.
China built its first cruise ship, initiating an ambitious plan to take a share of the multi-billion industry
6 October 2023 — After 3 years of hiatus caused by the COVID-19 restrictions, international cruise lines can now resume sailings from China. However, China has moved forward on a 10-year plan with its own cruise line, with the ambition to become a key player in this multi-billion-dollar industry.
Opportunities for Korean companies in the post-COVID international markets
4 October 2023 — Amidst the ongoing recovery from COVID-19, the global economy and the intricate web of global supply chains are going through a transformative phase. However, within these shifts lie many opportunities. For Korean enterprises, this phase presents the potential for fresh prospects beyond the borders.
New market entry - best practices and lessons learned
2 February 2023 — In a series of webinars and lectures, we discuss how leveraging a systematic and structured methodology for international expansion and new market entry can increase chances of success.
Outlook on the Finnish marine industry
13 May 2022 — Reddal's Marine Practice provided an outlook on the Finnish marine industry in light of recent geopolitical and global supply chain disruptions as an invited speaker at the Finnish Marine Industry Association's annual spring seminar.
China ambitions in cruise sets their agenda for full value chain – a potentially lucrative opportunity awaits
22 December 2021 — Reddal was invited as a speaker to the Finnish Marine Industries Association (Meriteollisuus ry) international business session. We presented an update on the cruise ecosystem development in China, including views on cruise tourism, cruise ship building, and short- to mid-term opportunities.
Study: The Finnish marine industry - an emerging growth sector
16 September 2021 — A study conducted by Reddal for the Ministry of Economic Affairs and Employment of Finland highlights the importance of the holistic development of the entire Finnish marine industry.
Using success gates in portfolio strategy development for more informed decision making
9 September 2021 — Developing a portfolio strategy is complex due to numerous opportunities, limited resources, business constraints, and market uncertainties. Defining key constraints for individual portfolio businesses and using success gates to track their impact helps in selecting viable strategic options for all future scenarios.